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12/21/2023

NOVUS makes a strategic investment in Sensify


NOVUS is proud to announce that it has invested in the startup Sensify, which has just closed a fundraising round with strategic investors.

Pictured above, the teams of NOVUS Brazil and NOVUS Argentina with Eugenio Harraca and Matías Cottone, two of the three of Sensify's founders.


NOVUS is proud to announce that it has invested in the startup Sensify, which has just closed a fundraising round with strategic investors. Sensify operates in the commercial refrigeration segment, with a complete solution for monitoring refrigerators and freezers installed in food and beverage points of sale, generating relevant information on marketing, energy efficiency and operating conditions of these equipment. Sensify's advanced cloud system, based on Artificial Intelligence, already monitors thousands of refrigerators from the main food and beverage brands, all connected through IoT technologies integrated into equipment manufactured by NOVUS. 

 

Marcos Dillenburg, CEO of NOVUS, states: "The investment in Sensify agrees with NOVUS open innovation strategy of investing in startups that have their business enabled by IoT hardware devices, our specialty. NOVUS brand already has a strong presence in the food and beverage industry. And now with Sensify it also operates in retail of this important segment."

 

The director of NOVUS Argentina, Bernardo Burin, also states: "That since the beginning of Sensify we have been working together developing our hardware and software technologies to provide an innovative AlwaysOn solution for the refrigeration market. This investment is a fundamental milestone in the evolution of the relationship between NOVUS and Sensify and reaffirms our path of strong regional and global growth.” 

 

Eugenio Harraca, CEO of Sensify, states: "NOVUS is a strategic investor for our company for it allows us to scale our IoT devices to a massive and global level. Together we will integrate hundreds of thousands of devices to expand our platform around the world, and add value to our customers."

 

 

 

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