Aderbal Lima, founding partner, CEO of NOVUS for 38 years and current board member of the company, participated in a business mission to Dubai in the second half of November. Lima attended the event as a representative and president of the Foreign Trade Council of FIERGS (Federation of Industries of the State of Rio Grande do Sul, Brazil). The activities at Expo Dubai serve to create networking between entrepreneurs and investors. In addition, it was also possible to visit startups and the information technology industrial center.

Expo Dubai 2020 (postponed to 2021 due to the pandemic) is an exhibition in the United Arab Emirates that serves to connect people who have innovative ideas to change the future and solve global problems. With 200 pavilions that are distributed among the 192 participating countries, Expo Dubai 2020 started in October 2021 and ends only in March 2022. One of the pavilions is entirely dedicated to Brazil.